Music Video 2 - Boards and Stills

We edited the first half of the video over the weekend and here's a side by side comparison of some of the storyboard panels to the corresponding production stills.

Music Video

Last weekend, I directed a music video for a joint project of Santa Clarita School of Performing Arts and a junior high school in Valencia, CA. It's a hip-hop song titled "Listen" geared towards the teens and young adults regarding the importance of listening and diversity. These are some of the storyboard drawings I did.
It was a two-day shoot with a little over a hundred cast and crew and three months preparation. My friends from DSI Studios brought their talent and equipment all the way from Long Beach. We shot everything in anamorphic widescreen 24P HD. Lighting and grip equipment courtesy of Pat Christman and his crew. I have to give it to my wife, Bing, the associate producer, for managing very well the logistics of the production especially feeding that many people for two days. I don't usually put photos on my blog but I'll make an exception. By the way, photos courtesy of my good friend, Aixa Deluca, the official photographer. Below are some pictures during production. Now, we'll be in post production at DSI.

(Above, clockwise from left: me, assistant director Mike Merrill, DP Paul Olson, and 2nd unit director Marc Hampson; we used 2 Panasonic HVX200; my wife, Bing, at work; on the set day 2.

My DSI friends: (left to right) Paul Olson, myself, Aaron Fairley, Marc Hampson, and John Olson during a break. For complete photos on the video shoot, click here.

Visual Development Class

I'll be offering a mentorship program on visual development in animation for both students and professionals which will start next month. This will be in the Valencia area of Los Angeles and here are the details.

Class will be Fridays 7-9 pm starting March 9 to April 27 at the Santa Clarita School of Performing Arts 23502 Lyons Ave., Suite 106, Santa Clarita, CA 91321

CURRICULUM

Week 1 • March 9 • Research
Week 2 • March 16 • Design Explorations
Week 3 & 4 • March 23 & 30 • Visual Storytelling
April 6 • Good Friday • No Class
Week 5 & 6 • April 13 & April 20 • Background Design
Week 7 • April 27 • Portfolio Preparation

Cost $700.00

Since this is a personalized mentorship program, space is very limited. Click here or email to artist@armandserrano.com your name and contact number to register and you will be given payment instructions. Payment accepted through Paypal or personal check.
Note: This is a first come first serve basis. Please email only if you're serious in taking the class. Bring your own drawing materials. Any medium of preference is accepted (eg. graphite, markers, laptop with tablet, etc.).

Click here to see poster in my website

Castle

A practice artwork. Going back to the basics of shapes and the importance of values for color and composition.

Bird Kingdom

©Armand Serrano 2006.
An artwork for an animation idea I pitched last year.

Another Proud Daddy Ad

Happy new year to you all and it's good to be back here in LA. I'm starting up this year with another proud daddy ad. My youngest, Ella did her fourth print ad and second for Babystyle catalogue. I know I know I'm bragging again but hey what the heck, this is my daughter and I'm very proud of all my kids' accomplishments. This was shot just before Christmas and here're the URLs if you want to see the online catalogue:

http://www.babystyle.com/
http://www.babystyle.com/content/baby/main.asp
http://www.babystyle.com/common/dProductFrame.asp?ClassID=3933
http://www.babystyle.com/common/dProductDetail.asp?pmid=21157&dept=1&sc=2306

I believe this will run until spring. Enjoy.

O Come Let Us Adore Him!

"And there were shepherds living out in the fields nearby, keeping watch over their flocks at night. An angel of the Lord appeared to them, and the glory of the Lord shone around them, and they were terrified. But the angel said to them, "Do not be afraid. I bring you good news of great joy that will be for all the people. Today in the town of David a Savior has been born to you; he is Christ the Lord. This will be a sign to you: You will find a baby wrapped in cloths and lying in a manger." Suddenly a great company of the heavenly host appeared with the angel, praising God and saying, "Glory to God in the highest, and on earth peace to men on whom his favor rests." When the angels had left them and gone into heaven, the shepherds said to one another, "Let's go to Bethlehem and see this thing that has happened, which the Lord has told us about." So they hurried off and found Mary and Joseph, and the baby, who was lying in the manger. " (Luke 2:8-16)

Below is the step by step from the rough stage. I want to come up with a composition not commonly seen. We always see the wise men especially on Christmas cards but what about the shepherds? They were the first ones on the manger. Baby Jesus has to be in the center but above the shepherds so it has to be a downshot. Mary and Joseph will frame the baby. Lastly, I want to imagine the feeling the moment the shepherds open the door having a glimpse of the Savior for the very first time. As soon as I applied "ink", I realised that the arm of the shepherd on the door became too strong and interesting taking away my eye from the main subject. So I deleted it and instantly, the scene felt calmer.

I'll be on vacation for two weeks so I bid you all fellow bloggers Merry Christmas and a joyful new year! May you all have a wonderful holiday season. Be back next year.

Workbook Series #4: Lilo & Stitch "Aloha 'Oe" Sequence Part 1

©Disney.
Schedule has been pretty busy so Im posting a workbook series for now. This is the most tender moment and probably the longest sequence in Lilo & Stitch. I'll save the other half for next time. You may notice that some of the shots has been modified. Nani is bidding farewell to Lilo by singing "Aloha 'Oe". Originally, we have Cobra Bubbles pull up into the driveway. He saw this emotional moment and decided to leave to come back the next day. So here is the original workbook version that I did and it's easy to follow along with the story. Also posted is the rough layout for the establishing shot of the hammock.

Storyboards

©Armand Serrano/Redeemer Films 2006.
Here are a few board panels from different sequences for the project. I apologize for not posting as often as I did. Im busy with work and with this project. Im rewriting the story into a feature instead of a short. The DSI team are busy doing some tests and having a few prototype costumes made. Also, I'll be teaching a six-week 2-hour per session Visual Development class in Environmental Design at the Santa Clarita School Of Performing Arts in Newhall this coming February. The class is open to everyone. For those interested, details will be posted here in my blog next week.

A Temple Moment

©Armand Serrano/Redeemer Films.
Another development art for my project. This is just a portion of a much bigger piece. A compilation of all the artworks for this project is already in the works. The book will be complete with my notes, research and a simplified storyline. Keep you posted.

Death Of The Champion

©Armand Serrano/Redeemer Films.
The highest moment in the project. Twelve year old David raises the head of the ten-feet tall Philistine champion Goliath as seen by the shield bearer.

From Jedi to Gladiator

©Armand Serrano.
Back in 2001, I gave a talk at my kids school about animation. My daughter's classmates asked me to draw something Star Wars for them. So I did this quick sketch of Obi Wan and Darth Maul in a duel. I made copies and gave them to everyone in the class. Later, I was asked to join a union exhibit at the Orlando Museum of Art and my son proded me to paint that sketch. A Jedi duel was not exactly what I had in mind but I didn't want my son to feel bad either. So I compromised. I took the pose from the duel and turned them into gladiators in the arena. We both ended up happy with the result. I titled the artwork "Secutor and Retiarius". These are two different types of gladiators. A Secutor is known for it's fighting move which is to chase the opponent. It has a wide round helment with tiny eye holes. He wears either a leather or metal bands on his right arm and carries a short sword called the gladius. He also has a shield and leg guard. A Retiarius on the other hand is literally translated as the "net man" or a fisherman. He uses a trident and a net to catch and fight the opponent. Sometimes they use a neck guard and fights completely naked (don't want to be on that side!). This combination is a favorite in the arena. Anyway, the artwork made it to the exhibit together with two other gladiator paintings. This was done in oil on 22"x26" canvas (photo was enhanced in photoshop).