Wednesday, December 25, 2013
Saturday, December 07, 2013
Saturday, November 16, 2013
Monday, November 11, 2013
"Crusader" 8.5 in. x 11 in. $20.00
"Scout" 8.5 in. x 11 in. $20.00
All proceeds will go to the Typhoon relief efforts in the Philippines. Prices include shipping and handling. Will ship only in the US and Canada.
CLICK HERE to buy prints.
Friday, November 01, 2013
Tuesday, October 22, 2013
Monday, October 21, 2013
Thursday, October 17, 2013
Monday, October 14, 2013
Wednesday, October 09, 2013
Click this post to see step by step painting process below. Enjoy.
© 2013 Armand Serrano. All rights reserved.
Friday, October 04, 2013
Wednesday, September 25, 2013
Im happy to announce that I'll be speaking and sharing the panel with two best buddies of mine, Marcos Mateu and Marcelo Vignali at the CTN Expo 2013 on November 16, Saturday, at 2 pm. The session is titled, "The 3 Amigos: A Collaborative Approach From The Artists Point Of View." Excited to share the floor with these guys to talk about collaboration, friendship, respect, teamwork, Surf's Up and of course, El Pacifico. Exciting time, too, to reconnect with old friends and colleagues, and just enjoy breathing in fresh flow of amazing creativity into our artistic veins. Don't hesitate to stop by and say hello.
Tuesday, September 17, 2013
Tuesday, July 30, 2013
Wednesday, July 24, 2013
At Siggraph this Thursday, July 25th, I'll be sharing the floor with Jason Scheier from Dreamworks and character designer Bret Bean in doing a demo presentation representing CTN at the WACOM booth #119. Other presenters also include Armand Baltazar, Craig Elliot, Brian Kesinger, and Erik Martin. For presentation schedule, please click here.
Thursday, June 13, 2013
On one my online sessions, I demo a process on how to efficiently and effectively work this bw rough layout into a painted version in an hour. Anyone interested in my Environment Sketching For Production online class, go to: www.cgma2dacademy.com. Registration starts June 17th. Register soon for slots fill up fast!
All images ©Armand Serrano.
(top to bottom) Stephen Silver and I at the record breaking airsoft game in US history with 2300 players at SC Village last week. On the same team with my airsoft buddy Butch Datuin. Jumping over the fence to visit friends over for lunch at Dreamworks. (l-r) Marcos Mateu, me, Christophe Lautrette and Simon Rodgers aka SimR.
Thursday, May 09, 2013
Big Hero 6 Visual Development crew: (clockwise from left: Jim Martin, James Finch, Sarah Airiess, Scott Watanabe, Jin Kim, Mike Yamada, Shiyoon Kim, me, Paul Felix, Charlyn Giampa, Blair Bradley, and Helen Chen. Not in photo: Ryan Lang, Justin Cram, Lorelay Bove, Vicky Ying, and Jeff Turley).
Here's a first look footage at Disney's BIG HERO 6 (slated for November 2014), the film I'm presently working on. Enjoy!
Video ©Disney Animation Studios.
Saturday, March 30, 2013
Saturday, March 16, 2013
Reminder that registration for my online class at CGMA starts March 18th and has limited spots. This class focuses not just the 'how' but the "why" in laying the foundation of solid visual development designs.
Click HERE to register!
Tuesday, March 12, 2013
I am now officially back at the Walt Disney Animation Studios in Burbank! Last week was a bitter sweet moment when, after 9 good years and a total of 15 projects, I had to say goodbye to my Sony Animation family in Culver City. It was a privilege to work side by side with these amazing talents through those years. The caricature was done by my dear friend Marcelo Vignali.
Monday, February 25, 2013
Thursday, February 14, 2013
Almost 3000 people attended last week's Graphika Manila 2013! Representing Sony Pictures Animation, I was one of the seven lecturers at the event. I showed the Sony anniversary video and did a lecture on my visual development/design process for Hotel Transylvania and Cloudy With A Chance of Meatballs.
Saturday, January 19, 2013
Another unused concept art from last year. The setting is suppose to be somewhere in contemporary Toronto during summer so I had to look for some online references. I've been asked a lot about my drawing/painting process so here's one of my simple, speedy but effective process. There's no secret other than first and foremost, lay out all the basics: readable shapes, composition, values and lighting; then proceed to color. I don't even think about textures and overlays for the most part since they're just secondary for me. Enjoy.
Draw the linework. Keep it loose and control the shapes and amount of details. Have fun like when you were a kid.
Apply values using the lasso tool. When done correctly, it gives controlled but bolder, even looser shapes than your line work. This is crucial for it is the very foundation your color. Define the skin tone of elements and apply consistent lighting.
Apply color without loosing the values. I don't use multiply but color brush instead.
Make adjustments in color balance and apply highlights. For those familiar with how I work, I use the old #19 preset brush. No fancy stuff :) Then on the finished piece, I did some last minute adjustments on the lighting for a slightly different time of day, added the ball, applied a simple texture overlay, then turned off the lines layer.