Tuesday, February 28, 2012

Friday, February 24, 2012


Compared to the epic, fantastic and fictional grand vistas, the simple and ordinary locations become more challenging to design. The battle is taking the ordinary and common and transform them into something fresh and interesting. Its a balance of shapes, composition, amount of stylization, and lighting. In laying out the location shot, its very crucial to do it and solve all the issues in values to establish the foundation for proper lighting and color. Here's an exercise I did and I want to share including the step by step. Both were done using only two preset brushes in PS - a hard brush for the sketch and my favorite no. 19 brush for wash. Enjoy. 



All images ©Armand Serrano.

Tuesday, February 07, 2012

Bayer TV Ad

A beagle made up of fleas! a design I did a while back for a Bayer TV commercial. Goal is how to make this concept not so disgusting...  ^_^

All images ©Armand Serrano.