Poster design for an animated film in a big studio is a bit tricky. We collaborate with the marketing department and they have the creative control. My task for the Hotel Transylvania poster is to lay down the ground work based from the idea/images (below) provided by marketing. Above are the designs I came up with.
My images were accepted by marketing and had their own artists do some final changes and add the necessary details. Here's the final version.
All images ©Sony Pictures Animation/Columbia Pictures