Wednesday, April 09, 2014

Environment Sketching For Production: Spring Term 2014

Spring Term is coming up soon... only a few seats available so enroll now!!!

Monday, March 17, 2014

2014 Adobo Design Awards and Design Series

I'll be participating as jury at the 2014 Adobo Design Awards in Manila. In line with the event, I'll be part of the Adobo Design Series to do a presentation on Visual Development on Animated Feature Films. Calling all artists in the Philippines and Southeast Asia tot come and the check these events out!!!

 ©Adobo Magazine.

Monday, March 03, 2014

Concept Art Should Have A Concept Not Just Art!

Started as a 30-minute spitpaint titled Royal Cat, this is 5 hrs later. I grew up watching romantic epic films from the past and as a kid, I'm a sucker for period uniforms and armors. The Queen mother stretches her arm straight and in formal pose signifies royal bearing and position. The daughter, the new queen, cannot be in contact with outsiders. The geometric silhouettes on the royalties signifies regimented, rigid, and very formal lifestyle. The profile of the Sphinx echoes the profiles of both queen and mother. This shows their family dynasty. The papyrus message is directly in front of the sphinx as if coming out of it's mouth. This shows that this message is honest as if coming also from the mouth of their ancestors. On the other hand, the Roman emissary and general behind him are in less formal poses and uniform showing less respect to the authority in front of them. Right hand on the gladius shows readiness and bit of distrust. General behind leans slightly to his left getting a glance of the new queen. Warm light behind the women for their warm hospitality. Cool light behind the Romans for their hidden intention. Visual Aesthetics for effective Concept Art is part of my lecture when I do Visual Development workshops. Fun exercise.

Original 30-minute spitpaint.

All images ©2014 Armand Serrano.

Saturday, February 22, 2014

Winter 2013-14 Workshops, Lectures, and Demos Photos.

Glendale, California
January 2014

Los Angeles, California
January 2014

Manila, Philippines
November 2013

Burbank, California
November, 2013
The Three Amigos (l-r): Paul Lasaine-host, Armand Serrano, Marcos Mateu and Marcelo Vignali.

San Francisco, California
November 2013

Nicolas Villareal and Armand Serrano

Armand Serrano, Bing Serrano and Nicolas Villareal

Sarasota, Florida
November 2013

Armand Serrano, Ron Zeitler and Jon Di Venti

All images ©Armand Serrano.

Sunday, January 12, 2014

Environment Sketching For Production Class

Im teaching again this next season. Registration is now open! There's only a few spots left so hurry and register now!

Recent Sketches: Trapper and UFO Fly-by


UFO Fly-by for daily 30-minute spitpaint.

All images ©2014 Armand Serrano.

Saturday, January 11, 2014

ICON Manila 2014!

ICON MANILA is now officially launched. An International Entertainment Design Conference will be held in Manila on July 3rd, 2014 at the SMX Convention Center. Marcelo Vignali, Tony Bancroft, Vance Kovacs, John Butiu, and Stephen Silver and myself will be the speakers at this conference. All proceeds, will be used for much needed humanitarian (build a feeding center and  medical mission) and education causes (free education conference for public school teachers) both in Manila and the gravely typhoon affected Visayan province! So please pass the word around...

Wednesday, December 25, 2013

Merry Christmas!!!

"Today in the town of David a savior has been born to you: he is the Messiah, the Lord." (Luke 2:11) 


©2013 Armand Serrano.

Saturday, December 07, 2013

30-Minute Spitpaint: Statue of Mushrooms

Daily 30-minute spitpaint warm-up. 

©2013 Armand Serrano. All rights reserved.

Saturday, November 16, 2013

CTN Animation Expo

Don't forget today at the CTN animation eXpo, 3 AMIGOS plus 1!!! Marcelo Vignali, Marcos Mateu, and I will be on a panel talk hosted by another good friend Paul Lasaine!!! 2-3 pm at the tent. See you there!
Also I'll be at the Disney Animation booth 12-1:30 pm!

Monday, November 11, 2013

For Sale Signed Prints For A Cause!

"Crusader" 8.5 in. x 11 in.     $20.00

"Scout" 8.5 in. x 11 in.     $20.00

All proceeds will go to the Typhoon relief efforts in the Philippines. Prices include shipping and handling. Will ship only in the US and Canada.

CLICK HERE to buy prints.

Friday, November 01, 2013

Dangerous Beach

Originally intended for Daily Spitpaint, I sketched this on my iPhone at the dental office only to be interrupted halfway when I got called in. So I just finished it off in PS another time.