Friday, June 03, 2011

Krylon TV Ad







A month ago, I made these layout sketches over a weekend for a friend, Ryan Dunn, who's directing a Krylon Paint TV ad. Its interesting what he built based from these sketches. CLICK HERE or the image below to watch the actual TV spot released Memorial Day weekend. Enjoy.

Friday, May 27, 2011

Proud Daddy Ad: Ella on TV ad

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My youngest daughter, Ella, is in the Sears Big Memorial Day Sale ad running on national TV this week. She's the tiny girl in bathing suit. Enjoy the long weekend.

Tuesday, May 24, 2011

Tuesday, April 12, 2011

Art Center Portfolio Review


At the Art Center College of Design South Campus in Pasadena, together with Marcelo Vignali, Kurt Albrecht, Chad Hellmuth and Ken Maruyama (not in photo), reviewing portfolios of the Entertainment Design grads. So humbled and inspired by the caliber of these students' artworks.

Thursday, December 09, 2010

Arthur Christmas Teaser



The teaser trailer for Arthur Christmas is out. Click on the image above to watch. It's the first collaboration between Sony Pictures Animation and Aardman Production and I worked on the early development of this film. Below is my own "teaser" image, an early concept of the ship you just saw on the trailer. Enjoy.


All images ©Aardman/Sony Pictures Animation.

Tuesday, November 23, 2010

CTN Animation Expo 2010


Photos (Clockwise from left): During my talk on "The Power of Thumbnails"; Good ol' Mark McDonnell; Kim Mackey; Dan Daly; Mitch "Skelanimals" Bernal; Joe Gilland and Jay Schuh. 
Colleagues with me at the Sony booth: James Williams, Judy Thomason, Mike Kurinsky, Luc Desmarchelier and Ken Maruyama.  Other friends and colleagues I saw: Jill Culton, Robh Ruppel, David Colman, Craig Harris, Ed Ghertner, Peter Mohrle, Ronnie Del Carmen, Lee Gramling, Nicolas Villareal, Betsy Bauer, Tuna Bora, Christopher Denise, etc. Overwhelmed by so much talent present in one single event and reviewed close to a hundred portfolios in a couple of days. Very nostalgic weekend for me specially seeing my  ex-Disney Feature Animation Florida colleagues. Looking forward to next year.

Again, special thanks to Tina Price and her crew for making this year's animation expo a success. More power to CTN.

Wednesday, October 06, 2010

Lighthouse: A Visdev Process

Last weekend I had the pleasure of doing a talk on visual development at Hyndol Art Academy. This Lighthouse sample was part of the presentation and thought I'd share it here on the blog. These artworks were done in actual pre-production but eventually never used.

Online research on New England lighthouse structures.

Shapes and Patterns Studies


 Thumbnails
 Often the simplest shot like this is more challenging since there's not much elements to play with. That's why thumbnail sketch is extremely valuable and most of the foundation is laid out in this stage. On this location, I purposely washed away a chunk of the island to break what could have been a boring shape. On a bigger note, it created a history for the island and paved way to putting the structure on stilts making it more interesting.

Values to Color
This is the shot layout that got a nod for exploration. I had to take the house structure on stilts out. Story revision calls for the character to live on top of the lighthouse. Its imperative to get the values squared away before getting into color.



Shape Revision

Style Exploration 
I was asked to try an Edward Hopper style for this.

Since exterior is somehow established and there's enough story information, I started detailing the top of the lighthouse primarily the interior.

Interior
 


Exterior Revision
Based from a story revision, I had to add more stairs outside. No need to repaint since we can still allude to the painted version for reference. 


After a month exploring this location, the whole story was scrapped in the end and this lighthouse never saw the light of day... except in my blog of course. Enjoy.


All images ©Sony Pictures Animation.

Wednesday, September 22, 2010

Hyndol Art Academy


I'll be speaking at the Hyndol Art Academy Workshop in LA on October 2, 2010, Saturday at 2 pm.

Also, I be speaking at the CTN Animation Expo in November. More details coming.

Thursday, August 05, 2010

Legionnaire

A doodle while taking a break. Done in PS.

Tuesday, August 03, 2010

Jon Schneck Website


My friend Jon Schneck gave me the privilege of illustrating the splash page for his newly "reskinned" website. The concept is creating a comic book cover absorbing everything about him: All-Star Converse, skinny jeans, red flanel shirt, trucker's hat, favorite guitar, guitar shop, a penguin, skateboard, Nashville, and a passion for Rubiks cube. Just for fun, I did a caricature of his band, Relient K, which I ended up using. Done is PS.

Check his website at www.jonathanschneck.com

All images ©Armand Serrano & Jonathan Scneck.

Wednesday, June 23, 2010

iPhone Paintings 8


 

Quick Brushes app painting while bored waiting at the dental office.
@Armand Serrano.