A doodle while taking a break. Done in PS.
VISUAL DEVELOPMENT • PRODUCTION DESIGN • LECTURER • Animated Films, Games & Commercial • www.facebook.com/armandserrano.artist • Twitter - @ArmandSerrano
Thursday, August 05, 2010
Tuesday, August 03, 2010
Jon Schneck Website
My friend Jon Schneck gave me the privilege of illustrating the splash page for his newly "reskinned" website. The concept is creating a comic book cover absorbing everything about him: All-Star Converse, skinny jeans, red flanel shirt, trucker's hat, favorite guitar, guitar shop, a penguin, skateboard, Nashville, and a passion for Rubiks cube. Just for fun, I did a caricature of his band, Relient K, which I ended up using. Done is PS.
Check his website at www.jonathanschneck.com
All images ©Armand Serrano & Jonathan Scneck.
Labels:
Miscellaneous,
Web Design
Friday, July 16, 2010
Wednesday, June 23, 2010
Tuesday, June 08, 2010
"Lilo"-cized Environment
Location designs I did for my friend Tony Bancroft on a project he worked on a few years ago. The task is to "Lilo"-cize (or add a Lilo & Stitch flavor on) the environment. So I grabbed my good old prismacolor pencil and vellum paper (and a touch of PS of course). There were two different location design styles. The first four illustrates the "real world" where shapes and silhouettes are more rounded and friendly. The last two personify the "fantasy" world where it's sharp, pointed and dangerous. It was fun.
All images ©Armand Serrano.
Wednesday, May 12, 2010
Tuesday, May 11, 2010
RIP Frank Frazetta (1928-2010)
I would like to make an exception and post a master's illustration in memory of this genius. If there's one artist we greatly admire and keep trying to emulate, it's good old Frank Frazetta. Sad day...
Thursday, April 29, 2010
Website Update
I finally updated my website two years after last one that I could remember! Since I was on it for a couple of late nights, I decided to go for a new look and overhaul the entire site. I embed a simple flash gallery that would make postings not a chore for me to do in the future. Click HERE to have a glimpse and enjoy.
Monday, April 19, 2010
Neanderthals
Some environmental designs from a prehistoric neanderthal/cro-magnon project I was involved in at the studio three years ago that eventually got cancelled after almost a year in active development. Done in Photoshop. All images ©Sony Pictures Animation.
Labels:
Neanderthals,
Unused Concept Art
Friday, April 16, 2010
A Sherman
A quick doodle while waiting for a production meeting. Old tanks has always been a fascination and a favorite subject to draw as a kid. Done in Painter X.
©Armand Serrano.
©Armand Serrano.
Friday, March 12, 2010
Alice In Wonderland: Jabberwocky Concept Designs




©Armand Serrano.A couple of years ago when Sony Imageworks was ramping up work on Disney's Alice In Wonderland, Visual Effects supervisor Ken Ralston invited myself and Marcelo Vignali to do some concept designs on any character of our choice for the film. This was just a one day gig for both of us and here's some of my quick takes on the Jabberwocky.
Wednesday, March 10, 2010
Something Different: Maryoku Yummy





©Armand Serrano and American Greetings.Dug while organizing my hard drive. Three years ago, my friend Paitoon introduced me to Kelly Grupczynski, the creative director at American Greetings while they're starting on the Maryoku Project. Obviously totally different from what I do everyday. Viewed it as a challenge and did some designs for them to create the world where these cute, tiny creatures live in. Honestly it was a stretch since I'm not used to this cutsie, appealing-to-little girls kind of style. Hey, I learned from these and happy how they turned out. Enjoy.
@Armand Serrano and American Greetings.
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