I finally updated my website two years after last one that I could remember! Since I was on it for a couple of late nights, I decided to go for a new look and overhaul the entire site. I embed a simple flash gallery that would make postings not a chore for me to do in the future. Click HERE to have a glimpse and enjoy.
VISUAL DEVELOPMENT • PRODUCTION DESIGN • LECTURER • Animated Films, Games & Commercial • www.facebook.com/armandserrano.artist • Twitter - @ArmandSerrano
Thursday, April 29, 2010
Monday, April 19, 2010
Neanderthals
Some environmental designs from a prehistoric neanderthal/cro-magnon project I was involved in at the studio three years ago that eventually got cancelled after almost a year in active development. Done in Photoshop. All images ©Sony Pictures Animation.
Labels:
Neanderthals,
Unused Concept Art
Friday, April 16, 2010
A Sherman
A quick doodle while waiting for a production meeting. Old tanks has always been a fascination and a favorite subject to draw as a kid. Done in Painter X.
©Armand Serrano.
©Armand Serrano.
Friday, March 12, 2010
Alice In Wonderland: Jabberwocky Concept Designs




©Armand Serrano.A couple of years ago when Sony Imageworks was ramping up work on Disney's Alice In Wonderland, Visual Effects supervisor Ken Ralston invited myself and Marcelo Vignali to do some concept designs on any character of our choice for the film. This was just a one day gig for both of us and here's some of my quick takes on the Jabberwocky.
Wednesday, March 10, 2010
Something Different: Maryoku Yummy





©Armand Serrano and American Greetings.Dug while organizing my hard drive. Three years ago, my friend Paitoon introduced me to Kelly Grupczynski, the creative director at American Greetings while they're starting on the Maryoku Project. Obviously totally different from what I do everyday. Viewed it as a challenge and did some designs for them to create the world where these cute, tiny creatures live in. Honestly it was a stretch since I'm not used to this cutsie, appealing-to-little girls kind of style. Hey, I learned from these and happy how they turned out. Enjoy.
@Armand Serrano and American Greetings.
Monday, February 22, 2010
Wednesday, January 27, 2010
Monday, January 11, 2010
Thursday, December 24, 2009
O Holy Night...

O holy night! The stars are brightly shining,
It is the night of Our dear Saviour's birth.
Long lay the world In sin and error pining,
'Til He appear'd And the soul felt its worth.
A thrill of hope The weary world rejoices,
For yonder breaks A new and glorious morn.
Fall on your knees! O, hear the angels' voices!
O night divine, O night when Christ was born;
O night divine, O night, O night Divine.
Truly He taught us To love one another;
His law is love And His gospel is peace.
Chains shall He break For the slave is our brother;
And in His name All oppression shall cease.
Sweet hymns of joy In grateful chorus raise we,
Let all within us Praise His holy name.
Christ is the Lord! O praise His Name forever,
His power and glory Evermore proclaim.
His power and glory Evermore proclaim.
"Maligayang Pasko sa inyong lahat at manigong bagong taon!"
Tuesday, December 08, 2009
Thursday, December 03, 2009
Nomad Gallery

I'll be part of the Nomad Gallery "Snowball Fight" exhibit this Saturday, 5th December 2009, 5-7pm. It will be held at the Los Angeles Meeting and Event Center, 10601 W. Washington Blvd., Los Angeles, CA 90232. Tel: 310.597.9670. If you want to purchase prints of my artworks in the exhibit, go to www.themightynomad.com.
Tuesday, December 01, 2009
Hybrid
©Armand Serrano.A quick doodle which I would call a hybrid since I painted it using Brushes app on my iPod Touch then up-resed, highlighted and detailed in photoshop. Took me 45 minutes total for the whole process.
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