Thursday, September 17, 2009

Cloudy With A Chance Of Meatballs 1: Designing the Jello Mold and Ice Cream Town

THE JELLO MOLD EXTERIOR




Designing Jello Mold was a totally fun task since right from the very start I knew it's going to be iconic for the film. The challenge: since we haven't seen a giant jello before, I have to check real kids' jello and observe how light reacts to its texture. The last image above, though, didn't make it to the movie due to story change. In the first version, Flint stuck himself inside the "deflated" rotten jello mold he originally built for Sam. The revised version was inside a garbage can instead which ended up in the film. Below are more jello designs.



THE JELLO MOLD INTERIOR





To cap the fun on the Jello Mold is the interior design. I haven't been inside a jello before. So to imagine what it's like in there is as challenging to me as to both the animators, who had to imagine jello's behavior when it's that big, and sound designers, who had to come up with how jello sounds in that scale.

THE ICE CREAM TOWN


The before and after approved versions of the ice cream sequence. Old houses and buildings around Venice Blvd. in Los Angeles and Culver City came in very handy for me in designing the neighborhood architecture. The ice cream covered version was kinda tricky. The ice cream had to be simple and very recognizable unlike the earlier version where I made them look like giant poop all over the town. Art Director Mike Kurinsky brilliantly added flavors and stripes on the final painted version.




To design the town, I had to come up with a way how to populate the area with the least amount of elements to be built in 3D. So I came up with three different L-shaped "Lego" blocks and interchangeably attached to each one creating different combinations that made up the whole town.

More to come next week...


All images ©Sony Pictures Animation.

Wednesday, September 16, 2009

Cast & Crew Screening of "Cloudy..."



Cast and crew screening at Mann Village Theatre and after party at Sony Pictures back lot for "Cloudy With A Chance Of Meatballs" last Monday. I will post my artworks from the movie starting tomorrow night, Thursday. Movie opens this Friday (watch it in 3D)!
(Top l-r:) Pete Oswald, Armand Serrano, Sylvain DeBoissy and Carey Yost.
(Bottom l-r) Antonio Cannobio, Dominique, Janet DeBoissy, Sylvain DeBoissy, John Butiu, Bing Serrano, Armand Serrano.
Photos courtesy of John Butiu.

Wednesday, July 01, 2009

Cloudy With A Chance Of Meatballs Trailer#2 and Book





Check out our new trailer HERE. In line with this, here again are some "sneak peak" artworks I did for the film. These are for that Great Wall of China shot you see towards the end of the trailer. The first two were early concepts and last two were production artworks. All done in PS.
All images ©Sony Pictures Animation.



Also, you can pre-order the Art and Making of Cloudy book which will be out this August. Check it out HERE.

Friday, June 05, 2009

Prehistoric Settlement

FINAL ART:
©Armand Serrano.
Something I did a while back but was never used.

Thursday, May 28, 2009

17th Century Samurai

©Armand Serrano.
Can't sleep last night. Painted this in Photoshop.

Tuesday, May 26, 2009

Sony Pictures Animation Website


A few months ago, Sony decided to have a website dedicated to our animation division. I built a rough, mock up, working website how we, artists, would want to see it. The result was way better than what I did, kudos to our talented marketing and interactive group. Excited to share it with you all. Click here.

Tuesday, May 19, 2009

Friday, April 17, 2009

iPod Touch/iPhone Paintings 4

©Armand Serrano.
This Brushes app in my iTouch comes very handy during my daughter's gymnastics class.

Wednesday, March 18, 2009

Cloudy With A Chance Of Meatballs Teaser

The teaser trailer for "Cloudy With A Chance Of Meatballs" is out! Click on the image above to watch. It's been two years since I worked on this movie after Surf's Up and will be released this September. Here's my own little "teaser" on the design of that elementary school that gets covered by giant pancake.

Above is the final approved design I did for that school. Below are my thumbnail explorations.



Design "C" above was the one picked by the directors and below is my quick sketch when it gets covered by the pancake. Last image is the screengrab from the trailer.


Teaser will be out on the big screen in front of Monsters Vs. Aliens. More to come. By the way, my website(www.armandserrano.com) is BACK ONLINE!...thanks to my new webhost, Fatcow.com.

Wednesday, March 11, 2009

The Shark Bar

©Sony Pictures Animation.
One of the fun designs I did on a sequence that "almost" made it into the film. It's a bar for the penguin luau. This is the final design. The rough sketch can be seen on the Surf's Up book.

Monday, March 09, 2009

Website Down

My website, ARMANDSERRANO.COM, is temporarily down due to a transfer of webhosts. Will keep you posted when it's back. But for the meantime, I'll continue posting here in my blog. Thanks.

Wednesday, February 25, 2009

iPod Touch/iPhone Painting 3

©Armand Serrano.
Man, this is addicting. I painted this on my ipod Touch over lunch break earlier and so happy with the outcome. This time, I was using Brushes app and my good old pointer finger. For the serious users, I recommend both Colors and Brushes apps.