Monday, January 29, 2007


A practice artwork. Going back to the basics of shapes and the importance of values for color and composition.

Friday, January 19, 2007

Bird Kingdom

©Armand Serrano 2006.
An artwork for an animation idea I pitched last year.

Tuesday, January 16, 2007

Another Proud Daddy Ad

Happy new year to you all and it's good to be back here in LA. I'm starting up this year with another proud daddy ad. My youngest, Ella did her fourth print ad and second for Babystyle catalogue. I know I know I'm bragging again but hey what the heck, this is my daughter and I'm very proud of all my kids' accomplishments. This was shot just before Christmas and here're the URLs if you want to see the online catalogue:

I believe this will run until spring. Enjoy.